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Discussions towards gender equality in ASEAN through media awareness
03:56 PM 23/10/2018
(LDXH) On October 21, in Hanoi, the Ministry of Labor, Invalids and Social Affairs (MOLISA) in collaboration with the ASEAN Secretariat and the United Nations Agency for Gender Equality and Women's Rights (UN Women) held a Gender Discussion and awareness of the media. This was an activity in the series of events leading to the ASEAN Women Ministerial Meeting held this weekend.
Gender preconceptions have been overwhelmed in all forms of media in ASEAN. Women are still appearing in the media and are often described in stereotypical roles. Therefore, violence against women has become normal on television and other media. Communication has great influence on social perception, which makes boys and girls accepted gender stereotypes unconsciously. Continuing exposure to gender stereotypes reduces public sensitivity and insists that they are insensitive to gender inequalities and gender discrimination.
Overview of the Seminar
With 74 percent of ASEAN's population now accessing the internet through mobile phones, it is now imperative to raise awareness of gender issues among media practitioners and address gender prejudices which causes negative impact on women and girls.
The seminar focused on raising the knowledge and awareness of those who work in communication on gender equality. Participants in the panel included representatives of government agencies, media, youth and change makers, social organizations and other stakeholders. Delegates discussed on how awareness of gender-based media could contribute to the fight against gender stereotypes that have a negative impact on women and girls and change gender relations in the context of the ASEAN region.
Delegates discussed together at the Seminar
“Media plays an important role in addressing gender inequalities” - said Kung Phoak, deputy general  secretary of the ASEAN Socio-Cultural Community. He also added: “"It is important that women are positively portrayed in the media and that girls can see themselves as powerful agents of change, rather than standing out. Moreover, boys can see women as equal partners and being capable of leadership. "
Discussions took place in order to achieve the objectives of the ASEAN Women Committee on the Enhancement of Knowledge and Understanding of Media on Gender Equality. Promoting gender equality is not limited to agencies working on women's issues. ASEAN Women Committee commits to mainstreaming gender equality in other ASEAN offices, especially those working in the media, information, culture and the arts such as ASEAN Senior Officials Responsible for Information (SOMRI) and Senior Officials Meeting for Culture and Arts (SOMCA).
Group photograph of the delegates 
The discussion was held on the side of the 3rd ASEAN Ministerial Meeting on Women held in Vietnam, attended by delegates from the ASEAN Women's Committee, the Commission for the Promotion and Protection of the Rights of Women and Children in ASEAN, representatives from several ministries and agencies in Viet Nam, representatives from UN Women and other relevant international organizations, NGOs and press agencies.
Singer, artist Hoang Bach - representative of HeforShe campaign in Vietnam also shared his experience in taking on the role for the campaign.
Translated into English by Minh Ngoc


TAG: ASEAn gender equality gender stereotypes ASEAN Socio-Cultural Community ASEAN Senior Officials Responsible for Information Senior Officials Meeting for Culture and Arts the 3rd ASEAN Ministerial Meeting on Women
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